5 Tips On How To Generate Leads For Your Cleaning Business
Owning a business is never a walk in the park, especially when you’re not the only service provider in your area. Lead generation for your cleaning business is the key to achieving market share.
We’ve gathered five tips to boost the amount of leads that result from your marketing and networking, so there’s nothing standing between you and your earning potential.
1. Join local networking groups
Wherever you are in the UK, there’ll be a club or association to help you find work. SMEs, startups and franchise leaders can all mingle in the same room, sharing links and advice. If you aren’t comfortable with this, take a networking course to learn the art of conversation with other beginners. Take plenty of business cards. Dress smartly, and consider what kind of networking you prefer: some clubs are regular and strict, whilst others have a freer atmosphere and happen spontaneously.
2. Pass business to your current contacts
One of the best ways in which our franchise business owners gain leads is through those they currently work for. By doing a fantastic job, time and again, they become more likely to be personally recommended to those that their clients know – and that can hold a great deal of power. Some clients have ties to lots of suppliers or can introduce you to likeminded people that will also require the services of a specialist cleaning and restoration business. It’s always worth asking your clients if they could help you in this way, and it pays to remember that they’ll always be likelier to refer your company if you do the same for them first.
3. Drive a branded vehicle
You’ll doubtless be on the road a lot. That’s a whole lot of promotional time which – if you get a branded vehicle – doesn’t have to go to waste. Car or van graphics will champion the business at every turn (literally!). Side doors, bonnets and bumpers all have the potential to get your name out there, giving passers-by the chance to note down your contact details and check out your website.
4. Use localised keywords online
Search Engine Optimisation (SEO) is something that every venture, no matter how big or small, must understand. You’ll be fighting with too many others for clicks to your website if you aren’t focusing on the area you can serve and the contacts you can actually reach. A franchisor can advise on the best practices for these marketing efforts.
5. Respond to social media comments
Social accounts are a crucial part of professional marketing nowadays. So whether you’re up to speed with Twitter, Facebook, LinkedIn and/or Instagram, don’t stay out of the conversation. Yes, you want to increase awareness of your brand through regular updates, but the way in which you respond to others says a lot about the face of the cleaning brand too. Reply to positive and negative reviews. Launch personal thoughts on the industry or region and encourage debate. Be approachable and friendly, and you’ll convince anyone who may be hovering over the ‘call’ button.